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Makkonen Hannu

MARKKINOINNIN JA VIESTINNÄN YKSIKKÖ
Professor / MARKKINOINTI (oppiaine)

Publications00 [23]
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Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, Hannu. (2022). The rise of collaborative engagement platforms. 56, 26-49. [Tekijä] Siemieniako, Dariusz; Mitręga, Maciej; Makkonen, Hannu; Pfajfar, Gregor. (2022). Power in Business Relationships : Dynamics, Strategies and Internationalisation. [Päätekijä] Suoniemi, Samppa; Zablah, Alex; Terho, Harri; Olkkonen, Rami; Straub, Detmar; Makkonen, Hannu. (2022). CRM system implementation and firm performance : the role of consultant facilitation and user involvement. 37, 19-32. [Päätekijä] Mero, Joel; Leinonen, Miira; Makkonen, Hannu; Karjaluoto, Heikki. (2022). Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up. 145, 583-594. [Päätekijä] Makkonen, Hannu; Nordberg-Davies, Sini; Saarni, Jouni; Huikkola, Tuomas. (2022). A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping. 102, 546-563. [Päätekijä] Mitrega, Maciej; Siemieniako, Dariusz; Makkonen, Hannu; Kubacki, Krzysztof; Bresciani, Stefano. (2021). Versatile capabilities for growth in the context of transforming countries: Evidence from Polish manufacturing companies. 134, 156-170. [Päätekijä] Huikkola, Tuomas; Kohtamäki, Marko; Rabetino, Rodrigo; Makkonen, Hannu; Holtkamp, Philipp. (2021). Unfolding the simple heuristics of smart solution development. 2022: 33, 1-22. [Tekijä] Makkonen, Hannu; Siemieniako, Dariusz; Mitręga, Maciej. (2021). Structural and behavioural power dynamics in buyer-supplier relationships: a perceptions-based framework and a research agenda. [Epub ahead of print 2 Nov 2021], 1-15. [Päätekijä] Huikkola, Tuomas; Kohtamäki, Marko; Rabetino, Rodrigo; Makkonen, Hannu; Holtkamp, Philipp. (2021). Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration. [Epub ahead of print 30 August 2021], 1-13. [Tekijä] Tan, Teck Ming; Makkonen, Hannu; Kaur, Puneet; Salo, Jari. (2021). How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values. 2022: 176. [Päätekijä] Sofroneeva, Ekaterina; von Koskull, Catharina; Makkonen, Hannu. (2021). Building a High-Performing Collaborative Innovation Ecosystem in the Arctic. 2021, 328-345. [Tekijä] Huikkola, Tuomas; Kohtamäki, Marko; Rabetino, Rodrigo; Makkonen, Hannu; Holtkamp, Philipp. (2020). Solution Provider's Microfoundations in the Development of Product-Service Innovations, 106-114. [Tekijä] Olkkonen, Rami; Makkonen, Hannu. (2020). Roughing out a sobering (?) research paradigmatic schema for marketing and other social phenomena studies, 60-81. [Päätekijä] Paasi, Jaakko; Valkokari, Katri; Rusanen, Helena; Makkonen, Hannu; Laiho, Tiina. (2020). Paradox of openness : knowledge sharing-protection tension in ecosystems, 1-12. [Tekijä] Rusanen, Helena; Makkonen, Hannu; Paasi, Jaakko; Valkokari, Katri; Laiho, Tiina. (2020). Modes of open innovation in ecosystems: Exploring for Managerial Playbook, 1-6. [Tekijä] Makkonen, Hannu. (2020). Information processing perspective on organisational innovation adoption process. 2021: 22(6), 1-13. [Päätekijä] Salo, Jari; Tan, Teck Ming; Makkonen, Hannu. (2020). Digitalization of the buyer-seller relationship in the steel industry. Online 22 December. [Päätekijä] Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto. (2019). A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : A relationship positioning perspective. 81, 65-77. [Päätekijä] Makkonen, Hannu; Nordberg-Davies, Sini; Olkkonen, Rami. (2018). 'Shopping for Items' or 'Partnering for Performance'? A framework of purchasing practices for value co-creation in post-outsourcing buyer-supplier relationships. 33, 1027-1036. [Päätekijä] Makkonen, Hannu; Komulainen, Hanna. (2018). Explicating the market dimension in the study of digital innovation : a management framework for digital innovation. 30, 1015-1028. [Päätekijä] Komulainen, Hanna; Makkonen, Hannu. (2018). Customer experience in omni-channel banking services. 23, 190-199. [Päätekijä] Makkonen, Hannu; Olkkonen, Rami. (2017). Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction. 17, 517-535. [Päätekijä] Litovuo, Lauri; Makkonen, Hannu; Aarikka-Stenroos, Leena; Luhtala, Linda; Makinen, Saku. (2017). Ecosystem approach on medical game development: the relevant actors, value propositions and innovation barriers, 35-44. [Päätekijä]
Expert tasks00 [30]
Makkonen Hannu. 2019. IMP Conference, Paris, France. Marseilles. France. Makkonen Hannu. 2019. Industrial Marketing Management. Makkonen Hannu. 2019. Journal of business & industrial marketing. Makkonen Hannu. 2019. Journal of Business Research. 2019. Makkonen Hannu. 2019. Oulun yliopisto. Makkonen Hannu. 2019. Technology Analysis & Strategic Management. Makkonen Hannu. 2019. Turun yliopisto. Makkonen Hannu. 2018. European Journal of Innovation Management. Makkonen Hannu. 2018. Industrial Marketing and Purchasing Conference. Marseilles. France. Makkonen Hannu. 2018. Industrial Marketing Management. Makkonen Hannu. 2018. Information Systems Frontiers. Makkonen Hannu. 2018. International Journal of Information Management. Makkonen Hannu. 2018. Journal of Business & Industrial Marketing. Makkonen Hannu. 2018. Journal of Business Research. 2018. Makkonen Hannu. 2018. NCCR 2018. Vaasa. Finland. Makkonen Hannu. 2017. European Journal of Innovation Management. Makkonen Hannu. 2017. Industrial Marketing Management. Makkonen Hannu. 2017. Journal of Business & Industrial Marketing. Makkonen Hannu. 2017. Journal of Business & Industrial Marketing. Makkonen Hannu. 2017. Journal of Business & Industrial Marketing. Makkonen Hannu. 2017. Journal of Business & Industrial Marketing. Makkonen Hannu. 2017. Journal of Business & Industrial Marketing. Makkonen Hannu. 2017. Journal of Business Research. Makkonen Hannu. 2017. Journal of Business Research. Makkonen Hannu. 2017. Journal of Business Research. Makkonen Hannu. 2017. Journal of Service Management. Makkonen Hannu. 2017. Jyväskylän yliopisto. Makkonen Hannu. 2017. Jyväskylän yliopisto. Makkonen Hannu. 2017. Scandinavian Journal of Management. Makkonen Hannu. 2015. Journal of Business Research. 2015-2024.